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The Secrets of Attracting New Employees to your Business

15 August, 2016

The hiring process is a two way street and this is often forgotten. As the employer, the job you advertise has to be just as attractive to the applicants as the applicants have to be to you. In order to attract more applicants so that you have more to choose from, there are a few things that can be done to make a job advert more successful.

Firstly organisations should utilise their current employees. Often a workforce is made up of a diverse group of people, and with this comes a broader opportunity for networking and spreading the word. It may be easier to reach a wider variety of people this way, thus expanding the choice available from the applicants that apply.

When searching for jobs to apply to, many people especially millennials and younger, use social media platforms like Linked In, Facebook and Twitter as their primary search method. By simply posting a link advertising where to apply for your job on each social media site with a small job description, there is the potential to gain more interest. Adding a good visual picture as well doesn’t hurt.

Email networking is vital for any organisation to liaise and communicate with customers and other businesses. Sending out a friendly and simple email with a link and brief job description is a free and easy way to network. If programmes like Mail Chimp are used for mass emailing, then it is very quick and easy to send out emails to a large number of people.

Another key factor to gain new employees is the salary or hourly rate of pay. Research what the going rate is for the same or a similar role elsewhere and try to match that. Alongside this, offer employees some ways in which to move forward. Be that increased responsibility as their time at the company increases, pay rises, opportunities for promotion or simply the chance to move between different departments. The chance to progress is often what attracts people in the long term.

Lastly, having an employee reward and incentive programme to show appreciation for performance and to help increase motivation can increase the chances of attracting the types of employees you want to hire to your organisation. Introducing a gift card programme is an excellent way to motivate employees with their favourite brands.

By making your job one that people simply can’t refuse and advertising in a creative and effective way, those people that you want to apply will be more likely to.