Give them rewards they really want!
We all know how hard it can be to attract a new customer, so keeping our existing ones loyal is vital and there is a plethora of statistics and insights on the subject.…..
- First of all it is 6 times more expensive to win a new customer than it is to retain an existing one according to Parature.
- A 5% increase in customer retention can lead to a 25-100% increase in profit for businesses according the Harvard Business Review.
- Finally, and this is the point we want to get to, 68% of millennials wouldn’t be loyal to a brand that doesn’t have a good loyalty programme.
So, what makes a good loyalty programme? As gift card fulfilment specialists we can’t profess to know that answer, however it’s clear that giving customers something that they want and perceive value from is a good starting point!
This is where National Gift Card Europe comes in. By offering specialist gift card fulfillment of 450 international brands we are able to offer rewards and incentives for customer loyalty programmes which appeal to Gen X, Gen Y (Millennials), Gen Z, Baby Boomers, Over 70’s and anyone else in between!