The importance of gifting
The human interaction of gifting has long been a subject of interest to psychologists, anthropologists, economists and marketing specialists, and it is a fact that giving gifts can help to establish, build, strengthen and enhance all kinds of relationships. Gifts can make someone feel appreciated, valued, loved and respected.
Think about the last time you received a gift… Maybe your friend gave you a book that they thought you would enjoy, or a colleague appeared at your desk with a coffee and cake! The chances are, that receiving that gift or gesture helped to strengthen the relationship with the person that gave it to you. On the flip side though, gifting can also go wrong if you miss the mark with an unwanted or useless gift. So it is important to get it right.