Plastic continues to dominate UK gift card market
At the start of November 2017, our CEO and some of the team attended a UKGCVA meeting and some interesting insights were revealed from the first half year industry figures. One of the standout pieces of data was that digital was just about to exceed paper for the first time. The results revealed that paper gift vouchers make up 8% of the UK market with digital slightly above this, so by our maths that still leaves over 80% of the UK market to plastic gift cards.
At National Gift Card Europe, we are excited about the future of digital, and have an extremely robust ecode management system with API connections and a virtual warehouse to be able to manage digital programs effectively.